It’s a piece, which tells a love story in modern times with modern problems.

Our social media campaign was launched on April, National Children’s month.

Since the beginning we published the video in Movistar’s Facebook page and Youtube channel, and immediately after, we were picked organically by a steady stream of major ad publications such as Creativity Online and AdLatina, but also and more important, we were picked by a great amount of Mexican and international digital newspapers as El Universal, Vanguardia and Milenio, La Razón among others. Until today we have been published in more than 22 different pages, all this organically.

All the spread was from Movistar´s Facebook and Youtube as the main channels. In two weeks we got in YouTube 704,000 views and 6,900,000 views in our Facebook page , with a great level of engagement 85,000 likes & 19,000 comments from the entire audience.

We had coverage of important media such as NEWS, parenting publications, and specialized press, but the most important was the generation of conversation on an issue that is often overlooked, but increasingly will have a greater impact on childhood.

Later, considering media coverage (SDP Noticias, Milenio, El Universal, LatisSpots, Creativity-Online, TheStable, AdLatina, LaVanguardia, La Razón, El País de los Jóvenes, and many others we got 30, 408,300 views, which means over 97,000,000 of minutes viewed, in only two weeks.