Spikes Asia

Love will find a way

TOKYU AGENCY INC., Tokyo / SONY / 2021

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Overview

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Credits

OVERVIEW

Execution

The world has changed by new virus. The freedom to meet, touch, hug, kiss, and love someone has been taken away.

The number of cases has not decreased at all. The media said that the reason for this is irresponsible behavior by young people. Many people were blaming the youth.

However, the reality was different. More than 90% of the young couples refrain from going out.

In the midst of all this, their flexibility to update their way of interpersonal communication was seen a lot on social media.

Even if they couldn't meet physically, they created ways to communicate with others via online and nurture love.

To encourage those young lovers, we planned to create content based on the positive actions of young people.

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