In a highly competitive market, Durex fights to be the customers’ choice brand and entice them into using the entire product range from condoms to gels and lubricants.

A broken heart is something that we have all experienced at least once in our lives.

We noticed that thousands of broken-heart emojis are posted every day on Twitter.

Using scientific studies that measured how people deal with break ups, it was clear that there was no better way to heal heartache than what is called « rebound sex ». Durex couldn’t turn a blind eye on all these lonely souls by creating: THE DUREX #lovebot: The first Twitter bot that fixes broken hearts.

The #lovebot is developed to scan tweets containing the broken-heart emoji, and to match two broken hearted twitter users together with personalized gif messages inviting them to get to know each other.

The first twitter bot activated by the use of an emoji !

On March 24th 2015, we launched it, first targeting French tweets. And on March 25th, thousands of broken hearts appeared on Twitter, because of the news that a member of One Direction is leaving the group. After two weeks, the LOVEBOT was so effective in France we decided to share it to the world!

Our #lovebot was an immediate success. After two months of activity, the #lovebot has already fixed more than 100 000 broken hearts, tweeting more than 50 000 personalized tweets generating over 60 millions impressions on Twitter… without any further action from our side. A famous French TV show even used it to reconcile two of its TV hosts. With over 50 web articles, and mentions on national radio stations, the campaign reached also many different countries!

It is still operating as we speak.