Cannes Lions
TBWA\LISBOA, Lisbon / MCDONALD'S / 2014
Overview
Entries
Credits
Description
A young couple moves to an old and traditional neighborhood in Lisbon. They are completely in love, and that inspires their old neighbors to do the same. Send flowers, dance in the living room, make love during the day... and having a quick lunch at the local McDonald's. We are renewing a portuguese passion. New McBifana.
McBifana is the McDonald's version of a traditional portuguese pork sandwich called Bifana.
Similar Campaigns
12 items