Cannes Lions

LOVERS

TBWA\LISBOA, Lisbon / MCDONALD'S / 2014

Case Film
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Overview

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OVERVIEW

Description

A young couple moves to an old and traditional neighborhood in Lisbon. They are completely in love, and that inspires their old neighbors to do the same. Send flowers, dance in the living room, make love during the day... and having a quick lunch at the local McDonald's. We are renewing a portuguese passion. New McBifana.

McBifana is the McDonald's version of a traditional portuguese pork sandwich called Bifana.

Similar Campaigns

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Worries

LEO BURNETT, Dubai

Worries

2023, MCDONALD'S

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