Cannes Lions
JUXT INTERACTIVE, Newport Beach / HARDEE'S / 2004
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Description
LowCarbBurger.com provides a bit of humour to those oh-so-serious Low Carb Lifestylers, encouraging them to head to Hardee's to try the lettuce-wrapped Low Carb Thick Burger. With a large percentage of low carb dieters online the site was the centrepiece of the marketing initiative.
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