Cannes Lions
LOW COST AIRLINE
SCHOLZ & FRIENDS, Berlin / HAPAG LLOYD / 2007
Overview
Entries
Credits
Overview
Execution
The low-cost airline hlx.com offers travelers an exclusive preview of their next holiday. At Hannover airport, travellers who sit down in the hlx.com boarding area, will find their feet on life size skies or flippers.
Outcome
During this promotion, ticket sales to Austria and Nice increased by 25% compared to an average month.
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