Selling packages during the low season is one of Club Med’s greatest challenges. And one of the preferential targets for this kind of special actions are Uniques’ clients, Club Med’s VIP’s, most of them executives with very stressful routines.

We used a very well known doll from the Russian culture: the Matryoshka. The idea was to use the doll concept creating a parallel with the executive’s stressing life. The message is to position Club Med as a special and unique place that can definitely ban stress from our day-by-day lives.

6.000 clients impacted and a return of 16% in sales, result 52% above initial expectations.