We were tasked with driving traffic to AIR MILES Reward Program Sponsor locations. We saw Soccer, which was the fastest growing sport in Canada, as the perfect opportunity for AIR MILES to connect in a broad way to its Collector base through a microsite, EMs, DMs, POS and events. Here are the numbers:- Increased Sponsor transactional activity during the promotion period by 17.3%- Increased AIR MILES reward miles issuance by 12.3% in target group- Almost 6MM Collectors were made aware of the Way to Play Soccer promotion