Cannes Lions

LUCIDO HAIR WAX

NITTEN ALTI CREATIVES, Tokyo / MANDOM CORP. / 2003

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A man leaves a trashed house after a big party. He walks down the street and everybody stares at him. He enters a restaurant and everyone gasps. He goes to the bathroom to look at himself in the mirror. He quickly fixes his hair with Lucido Hair Wax. He fails to notice that he has writing and lipstick all over his face.

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