Movie was released to deliver the appeal of this campaign.

By lining up their avatars on the web page, virtual waiting line is formed.

And now, the virtual line is back to real again. Bringing avatars come to life ONE BY ONE by hand. Long exposure photos are taken to make single frame images of the movie.

Social media has now become tangible.

Waiting line itself became an entertainment or media to deliver the appeal and visualize the expectations.

Opening day had caught media's attention. Real waiting line was formed and the sales reached the goal on the opening day.