Lucozade needed to find a cool, credible way to tell the world what it stood for.A brand for people who wanted to live, not exist. A brand on a mission to enable, challenge and inspire everyone to find their true energy.Lucozade Sport was the first in a trilogy of bespoke energy platforms – energy at its most intense and powerful.We took three very different ‘athletes’; a world champion boxed, a world famous drummer and a world-dominating rapper and created a one-off collaboration powered by a unique soundtrack. Energy begetting energy. Content captured and distributed across multiple channels.