Google insights data into previous tournaments helped us time our launch to maximize press coverage. We promoted the campaign with YouTube pre-rolls starring Steven Gerrard, promoted Facebook posts, Twitter’s new video ad-card format and during half-time in England’s final warm up games in Miami – a location deliberately chosen because of the hot humid conditions that would replicate Brazil.

We kept in the news throughout the World Cup with reactive content across social media and in contextually targeted Press ads on England game days. PPC ran throughout the tournament with copy adapted to fit changing climate conditions for each game.

1.3 million people viewed the Conditions Zone on YouTube

300,000 social engagements

17.3 million media impressions across all major news media in the UK and beyond.

Even Gareth Bale was impressed – he tweeted “Have a look at this new #Conditionszone 5 a side pitch from @lucozadesport! Good training for the boys in Brazil”

Sadly we couldn’t help England win the World Cup. But we did sell 12% more Lucozade Sport than the previous summer.