Cannes Lions

LUCOZADE SPORT CONDITIONS ZONE: THE HEAT

STRING AND TINS, London / LUCOZADE / 2015

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Using CGI and 3D body scanning technology to show England Captain, Steven Gerrard’s body and clothes melting down into a pool on the ground, this TV commercial represents the sweltering temperatures the England football team would face at the World Cup in Brazil last June.

The sound design and music layers were built at the same time as the visuals developed. Bowed cymbals, bowed gongs and piano wires formed the base of the tension sounds, to which we added other “hot” sounds: insects swarms, rising air pressure, jets, flame throwers and agitated football crowds recorded in the Morumbi and Botafogo stadiums, Brazil. As Steven beings to melt, a thunder crack sets off slow paced drums and the relative pitches of the bowed layers all start to bend downwards.

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