Cannes Lions
FISCHER FALA, Sao Paulo / BRISTOL MYERS SQUIBB / 2012
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Borborigmo is the scientific name given to sound and discomfort of gas in the stomach. To promote Luftal, a drug that helps relieve these symptoms, we created an anti-hero character that takes this name. In the films, the Borborigmo always appears in unexpected moments, annoying and embarrassing people. The idea os these films is to help people talk about this complicated subject without embarrassment.
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