Cannes Lions

LUFTAL

FISCHER FALA, Sao Paulo / BRISTOL MYERS SQUIBB / 2012

Overview

Entries

Credits

Overview

Description

Borborigmo is the scientific name given to sound and discomfort of gas in the stomach. To promote Luftal, a drug that helps relieve these symptoms, we created an anti-hero character that takes this name. In the films, the Borborigmo always appears in unexpected moments, annoying and embarrassing people. The idea os these films is to help people talk about this complicated subject without embarrassment.

Similar Campaigns

12 items

Father's Day Taken

EDELMAN, New york

Father's Day Taken

2021, UNILEVER

(opens in a new tab)