Cannes Lions
SERVICEPLAN, Munchen / LUFTHANSA / 2003
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Description
The online advertisement "Lufthansa Gate" appeared in the epush online campaign.The campaign was launched for the announcement of the new price policy and services of Lufthansa.
The advertisement shows a virtual access, which leads to the online booking tool of Lufthansa. The user should feel as if he is walking through the check-in gate at the airport.
The goal was to increase the servertraffic and online bookings.Target group was private and frequent travellers.
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