Cannes Lions

LUIS POMA THEATRE

APEX BBDO, San Salvador / FUNDACION POMA / 2008

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TV ad done for the 10th season of the Luis Poma Theatre in El Salvador, showing the effort and energy involved in the preparation of an entire season, its plays, the costumes, etc. The entire energy involved backstage that is not seen when you see a play, but it exists and it is that which moves the performances.

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