We created a unique product. Lull-A-Bear is the world’s first Bluetooth connected lullaby singing bear, which is linked to an app that lives on your mobile device. By using the mobile app, mothers can give their voice to the pre-installed lullabies and send their recordings to the bear. We designed a unique algorithm that recognizes baby cries and responds automatically. By adopting this innovation, this technologic bear analyses the indoor sounds and reacts to the baby’s cry using the most comforting voice in the world: His mothers. Not only we’ve invented a new technology, but also created a product that enhances new moms’ quality of life.

Within the first week, the moms who have received the special bear said that their quality of life have increased rapidly. Lull-A-Bear, with its special circuit board, became the primary mom-helper for our target audience especially during the night. Traffic to the brands’ websites has increased and the campaign raised awareness amongst young moms.