-60% of girls think they are not pretty enough. Meaghan ramsey, TED Talk

-30% of girls ages 6 and 7 feel less intelligent and brilliant than boys. University of Illinois

-Up to 65% of girls age 5 has had ideas about dieting. J Am Diet Assoc

It is a known fact: most women don't feel confident when they're children. As they grow, they realize they're strong enough, and should never have felt that way. On International Women's Day, O Boticário asked us to create a campaign to empower women on this very important date, but we realized we had to talk to them at an early age, in a time in their lives when they probably need this message the most: when they're little girls.

By analyzing meaningful data about women's lack of confidence when they're kids, we found the best way to empower them when they're little: with a lullaby – a song every child has heard before. But instead of lyrics that often say nothing that matters, we created a song that says what every little girl should hear. To the tune of a typical lullaby, each rhyme was carefully conceived to convey a message: that every little girl is beautiful just the way she is.

Before we talked to the girls, we had to talk with their parents and relatives. Once the lullaby was ready, we posted it on the brand's social networks, and invited influencers to make a video as they sung the lullaby to their daughters at bedtime. The influencers, like @MC Sofia 298 K, (a Brazilian rapper known for her empowering and anti-racist lyrics; with her little sister, she was the main influencer in our campaign) and @paidecinco 25 K (alongside his little girl, he played an important role showing that Lullabeauty could also be sung by dads; it’s a mission for all of us), posted the videos on their social networks and invited their followers who had little girls to do the same. And so the lullaby that empowers little girls spread beyond the internet, taking a powerful message to the homes of thousands of families.

Lullabeauty, the lullaby that empowers, was released precisely on International Women's Day – March 8. What better date to start reminding every woman of her worth, from a very early age. In less than two weeks, the song spread to the homes of innumerous families, who now had a powerful song to lull their daughters. The lullaby was also released in an instrumental version, inviting moms and dads to put on the music and sing the lyrics themselves, so they would memorize the verses.

On the very day it was released, the lullaby that empowers little girls was played 500 thousand times, and reached over 1 million impressions. Parents and relatives posted thousands of videos in which they sang the lullaby to their little girls, with the hashtag #empowermentfromthecradle. And this doesn't include the many times the lullaby was sung without it being documented digitally, but still taking the empowering spirit to more and more little girls across Brazil. Over 2 million girls heard Lullabeauty, realizing the beauty and power they carry within themselves. But most important of all, we created a song that will be a tradition from generation to generation, like every lullaby song.