Cannes Lions

LUMIO

LUMIO, San Francisco / LUMIO / 2014

Presentation Image
Supporting Images
Scale Drawing

Overview

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Credits

Overview

Description

Lumio is a small, young design company looking to create innovative lighting solutions — solutions that will give people the freedom to experience beautiful lighting wherever they are. We take away the constraints of space and power source. Our product is designed with versatility, accessibility and intuitiveness in mind to meet the demands of modern living. Lumio started as a grassroots campaign with one simple idea and a small budget, and has grown into a consumer product with a global reach.

Execution

Lumio is a deceivingly simple concept with a complex manufacturing process behind it — and the combination of several disparate elements: high-tech electronics, an unconventional use of Tyvek and the handcrafted quality of the laser-cut wood cover. The final product could only be realized through close collaborations between artisans and a sophisticated electronics manufacturer. The result: a modern product integrated into a deeply traditional form, and a new take on how books might illuminate us.

Outcome

Lumio took a familiar form — a book — and created a versatile and mesmerizing light that's endlessly adaptable to the user's needs; the user has far more control than one typically does with a normal lamp. The success and popularity of this first product has made this small studio's brand synonymous with quality and good design. In the process, it's shown how a strong brand can emerge not from a large corporation, but from on-the-ground, crowd-funded momentum.

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