Cannes Lions

Lunch vs Chuck Norris

MJZ, Los Angeles / UNITED HEALTHCARE / 2017

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Film

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At a diner, two older men see Chuck Norris at the register and begin to share urban legends they've heard about the action star: the boogeyman checks for Norris under the bed; superheroes read comic books about Chuck Norris; and, instead of people saying they have cat-like reflexes, cats say they have "Chuck-like reflexes." Deciding the star's legendary status is something worth betting on, one man bets his friend that if he throws a salt shaker at Norris, he will catch it. Unluckily for the thrower, Norris does a martial arts move to kick the salt shaker back at the two men, hitting the older man who threw it right in the face. UnitedHealthcare says it is easy to find a local in-network doctor despite not always knowing what's coming, including flying salt shakers.

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