Cannes Lions

Luv Bug

BISCUIT FILMWORKS, Los Angeles / VOLKSWAGEN / 2017

Film
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Overview

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Overview

Description

It’s the story of a family, told through Volkswagens. What begins as a romantic evening for two lovebirds in a Beetle on a moonlit night, soon leads to a baby … and a slightly bigger Volkswagen … and another romantic evening on a moonlit night … and so on and so on through the years until they’ve managed to fill the biggest Volkswagen ever made—the new Atlas—with kids and love

and laughter and even a dog in there somewhere. Because life’s as big as you make it.

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2021, VOLKSWAGEN

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