First time moms can go a little overboard when it comes to her baby’s health. In this spot, we see a mom trying to clean her child’s pacifier in boiling water, while the same mom her second time around just pops it in her mouth. Science actually backs this claim up, with new studies showing that mom can pass her anti-bodies to the baby, making for a stronger immune system. And less trips to the kitchen for mom.

The service was launched in Brooklyn, NY, the city with the most new parents, most of whom don't have cars or mini-vans at their disposal. When Brooklyn parents #LullabyLift, Luvs dispatched a specially designed Sleep Utility Vehicle to drive parents and their infants around until the babies fell asleep.

Dozens of rides were given, dozens of Brooklyn babies were rocked to sleep, and all of Brooklyn slept a little bit better.