Cannes Lions

LUX PROVOCATEUR SOAP

JWT INDIA, Mumbai / UNILEVER / 2008

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Overview

Entries

Credits

Overview

Execution

Grab every woman’s attention. Women were struck with this mesmerising variant not just at soap counters but at places where this product fit in just right. The fragrance took over. Places where fragrance plays an important role were tapped and the variant appeared in the most interesting and innovative way.

Outcome

Women noticed this variant not just at soap counters but at places where they could not have imagined. Result? The obvious. Maximum talk-ability and the soaps were just swept off the shelves.

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