We used the rough scaly bark of trees to dramatize dry legs by putting stylish, proportionately large shoes on them.The pretty anklet read - Rough skin? Even the most stylish shoes won't help!

A Lux star unveiled the shoe. At a very low cost the unusual use of ambient, got the client lots of eyeballs plus interviews and coverage on a leading TV channel - Trans 7, tons of live radio reports including special female channels and free impressions in magazines like Cosmopolitan.