Lux is one of the largest soap brands in the world. When new management took over, the client wanted to reposition themselves : no longer a soap with fragrance but a fine fragrance that washes. This huge shift towards fine fragrance had to start at home. We wanted to evolve the FMCG mindset of every member of the marketing team and get them to embrace and live the new positioning.

To answer this brief, we invited the top management of the Lux global team to a fragrance workshop.A leading nose (fine fragrance expert) from Givaudan, a world famous fragrance house and creators of some of the best selling perfumes ever, showed them how to compose their own bespoke fragrance with a base, heart and top note of their choice.

Every fragrance embodied the inimitable allure and own unique personality of its creator.Business cards that look like fragrance sticks were then printed with their self-designed, one of a kind fragrances.

They say sometimes, a small change can make a big difference. We had a great response. The client was thrilled with the chatter and excitement a simple idea created within the organization. Senior management teams from across the global system enjoyed the novelty and the participation of ‘composing’ their own fragrances and the name cards gave them personal pride and a sense of unique identity within this new culture, which they have since embraced across all the markets.