Cannes Lions

Luxury Basics- Paper

VCCP SPAIN, Madrid / REVISTA VENEZOLANA / 2016

Digital Proof JPG
Digital Proof JPG
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We wanted to show "Revista Venezolana" is a Venezuelan magazine that always shows the truth about current issues. We found the way by showing the gloomy situation of achieving some products, like oil. A person is shown in a rich attitude, surrounded by lots of rolls of toilet paper: one of them costs 19 US Dollars. We talk about "luxury basics" and the claim is "While it keeps happening, we will keep reporting it".

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