How to use mobile marketing to serve the Tag Heuer Brand Experience?How to launch an innovative mobile idea to fit to the innovative concept of the new Tag Heuer Grand Carrerra Watch?Use mobile marketing to digitalise the new Tag Heuer Grand Carrera.The fact: Every mobile has chrono apps inside.The opportunity: Replace these system apps by a free and full Tag Heuer branded apps, fully functional and presenting our new model.Open free access on the international web and mobile site to download the apps in 7 languages.

A strong success: More than 350 000 downloads worldwide in 6 months.