Inspired by the worlds of fashion & technology, Lynk & Co Space will shock and surprise an urban generation no longer buying cars by introducing the brand and its products in their own environment: urban shopping centres.

We drew from Wrong Theory: the idea that although we find comfort in what we know, it’s the aberrations that capture our attention. We brought this concept to the Space by throwing things off balance within an emotionally focused retail space, designed to introduce the brand and encourage product interaction.

The raw urban space has the dark sumptuous finishes of a VIP club lounge. The blended scent of asphalt and concrete with floral notes and custom soundtrack, create a multi-sensory connection to the city.

The front area is social and playful, introducing Wrong Theory elements with swings and spinning seats. Guests are welcomed with signature flavoured lollipops and drinks, merchandise areas are more like displays from lifestyle stores than dealerships.

At the back; a sneaker wall, but for cars. Pick a model, place it on the RFID-explorer and find out more. Touchscreens provide 1-click options to buy at a fixed cost (no awkward haggling) or sign-up to a monthly subscription. Where cars traditionally dominate showrooms, the Space features only 1 or 2, so the car's shareable technology can be experienced.

Lynk & Co Spaces have opened across China, and plans are underway for a 2020 European and US launch.

Online pre-sales opened on 17 November 2017, all 6000 cars sold out in 2 minutes 17 seconds.

The spaces creates a convenient destination for urban shoppers, providing a disruptive experience that changes mindsets about car ownership and mobility.

The brand will launch in Europe and the US in 2020, without using traditional dealerships.