BRIEF: Help launch LYNX Anarchy for HIM + HER (LYNX’s first ever female fragrance).STRATEGY: With LYNX now targeting both sexes, chaos was inevitable. So we hit Sydney’s streets and used a digital ambient stunt to prove it.IDEA: Create the world’s first invisible ad by replacing the windows of a terrace house with hacked LCD screens. To the naked eye, each window glowed white. But, when you put on a free pair of special LYNX Anarchy sunglasses, the ‘LYNX Effect’ was unleashed, giving passers by a voyeuristic view of the chaos unfolding inside.