BBH CHINA, Shanghai / UNILEVER / 2013
This is an instructional Lynx film demonstrating to guys what it takes to shower like a man. You see, men don’t wash like women and have particular washing needs. We highlight the greatest difference between the sexes – the part only a man can clean.
In every culture, there are everyday euphemisms used to talk about a guy’s tackle. The most commonly used term for this in China is 小弟弟, literally meaning little brother.
IN PRESS PORTER NOVELLI, Sao paulo