Cannes Lions

LYNX SHOWER GEL

BBH CHINA, Shanghai / UNILEVER / 2013

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Case Film
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This is an instructional Lynx film demonstrating to guys what it takes to shower like a man. You see, men don’t wash like women and have particular washing needs. We highlight the greatest difference between the sexes – the part only a man can clean.

In every culture, there are everyday euphemisms used to talk about a guy’s tackle. The most commonly used term for this in China is 小弟弟, literally meaning little brother.

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Written by Psoriasis

JANSSEN, High wycombe

Written by Psoriasis

2018, JANSSEN PHARMACEUTICAL

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