Through this event we have transmitted the brand's positive values. It was realized mainly for mothers and their young babies, who participated in a memorable experience!We created an arena, called “Gattonodromo”, in which little babies faced their first challenge: “The First Italian Baby Crawling Championship.”The babies had to crawl, three by three, up to the finishing line. After the competition they were photographed with the "King of the Gattonamento" crown and all participants received a shopper with gadgets. The event also had a pit stop area (useful for changing nappies ), which was also sponsored by a Lysoform partner.

The enjoyable side of the event was rewarded by consumers, thanks to an increase in the awareness of the actual brand and its reputation. The First Italian Baby Crawling Championship was a unique event that generated a great media success, TV coverage, press, radio, magazine, Internet and blog publicity(more than 4,5 mio contacts).We have created a direct reminder for mothers about the benefits of Lysoform: a daily friend that guarantees safety and hygiene.This 1st edition success has involved the decision of the client to repeat the event every year, in order to strengthen the image and the positioning of the brand.