In this film we open in an electronics lab where we see “smart” devices being made. But we quickly realize that these devices are perhaps a little too smart when they start thinking for themselves. They rally all the other machines in the world to take revenge on humankind, and an epic man-versus-machine battle ensues. Cities crumble as humans scramble for safety. Just when the end of civilization seems eminent, our hero character is reminded that he should’ve done things differently while he had the chance.

The VFX team created technological CG devices that threaten the future of society in this apocalyptic spot. Artists customized a simulation process in Houdini to reveal the crystalline growth animate that spreads over the surface of the phones, allowing the devices to think for themselves. Many of the appliances were created in CG in order to allow the artists more control over the pandemonium happening on screen. On set the team captured HDRIs and grey chrome spheres for every shot to ensure they were matching the real daylight. The SUV was the biggest CG asset the team created for the spot. The team also did several matte paintings throughout the spot to augment the on set location, as well as to create the expansive chasm that trapped the hero actor.