Shooting during Covid during covid meant that we couldn't work with real cancer patients. The spot features a mixture of real people and actors so we could achieve an authentic and diverse cast yet retain their genuine stories.

Jonathan wanted to find people who had an emotional backstory so he could tap into that on set . It didn’t have to be cancer but he was keen on meeting cancer survivors. All of the people we met had been affected by cancer and so casting was a real journey for all us and the casting sessions were tough . Meeting some of the cast in person was crucial for Jonathan to see if he could push their emotional levels. Some of the cast had non threatening illnesses and one of our lead children found a heart transplant on the day of the shoot.