‘Mad Mike and Mike’ show on the busy streets (Crocodile model, programme message sign and stand-in for Mike and Mark)The show includes: Mike and Mark talk show, Q&A activity with the audience, AP gift give away• Playground in front of Mitukoshi Department Store• Taipei Zoo entrance• Shi Mong Ding (young people’s place) MRT station• Taipei 101 and world trade centre• Dr. Sun Yee Shang Memorial Hall Square• Kaouchung Chung-Chang sports centre• Kaouchung National Culture CentrePostcards give away at book storesRadio Spots Playing

The location of the small based promotion event was focusing on interaction with people. There were over 1,000 people who visited the show and over 3,000 direct marketing pieces picked up by people who were passing by the show. With a small budget at USD$10,000, the result was outstanding comparing to spend money on print media (the average cost for one half page NP inserter is USD$15,000 in Taiwan.)