To get our target to participate in MadTerrorFest, we created an audio experience to make them experience horror in their own flesh.

We used holophonic sound, which is a complex audio technique that creates 3D sound effects, used in advertising for the very first time. While our target is listening music with their headphones, in internet stations or sites such as Spotify, they suddenly get involved in this audio experience that make them feel as if there really were voices in their head talking to them, surrounded by ghosts or about to be cut in pieces within a snuff movie.