One in three diabetes sufferers don’t follow medical recommendations, which increases the risk to their lives.

«People with diabetes can't work effectively, have children, do sports, travel.» - That's a common opinion in Russia. Because of this stereotypes and prejudice people diagnosed with diabetes lose their purpose and aspiration in life.

We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight.

Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:

Don’t suffer from diabetes, live with it.

Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:

Don’t suffer from diabetes, live with it.

The video led to a promo site with interviews and life stories of heroes, where we encouraged everyone to share their personal motivation and support the campaign.

30" videos about every hero of the film appeared on TV.

Famous actors, journalists and athletes who live with this disease, revealed their life stories in media with the mark “Made by diabetics”.