A campaign to launch a bold new look, couldn't not have a bold look of its own.

Moving out of the brown world synonymous with the chocolate category, it had to feel closer to the fashion world of our younger audience.

5 flavours, 5 scarves - each with their own colour and personality.

Using a two tone background that clearly defines the different flavours and catches the eye we choreographed each visual with vibrant colours and modern lines to create an energetic campaign.

The lighting is always fresh and bright to allow colours to sing and highlighting the features of the silky scarves.

Different visual techniques were adopted to keep each execution fresh and relevant to the audience - Playful stop motion for digital, groovy CGI for TV and unapologetic perspective in the photoshoot - creating an optimistic vibe of colour, creativity and pop.