To communicate that Iberia’s destination were much closer than ever, we look for the shapes of the most iconic buildings of three international destination in the vanishing point created by the streets of Madrid: Eiffel Tower, Burj Khalifa and Empire State (… just need to keep your feet in the sky!)

The photographs of Madrid were the starting point. Then, with a little bit of photo retouching, we were able to integrate the figures of the buildings in an organic way.

Design is direct and concise, in order to make and easy understandable posters to a wide audience. Good balance to communicate low prices, with a quality esthetic perception of the brand.

In the first month of campaign, queries for campaign destinations multiplied and sales rose 10%. And the tactical character of the pieces has led to the development of a new communication strategy based on the association with other airlines and destinations.