Cannes Lions

MAESTRO LIMPIO FLOOR SHINER

GREY ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2007

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Overview

Outcome

The product had an 11% share incremental in supermarkets near where the action was executed. The customer service line received 5,400 calls soliciting information on the product, and callers received free product samples.

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2024, ARIEL

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