This is why we created an action which consisted of slipping a transparency under front doors with the claim, "More shine for your floors". People entering or leaving their homes would notice how much shinier their floors could be if they used Maestro Limpio.

The product had an 11% sales increase in supermarkets near where the action was executed. The customer service line received 5,400 calls soliciting information on the product and the callers received free product samples.