In the each film ad of the campaign we see one of the greatest sportsmen of the history: Muhammad Ali, Maradona and Magic Johnson. We see them showing their best in their own fields.

Muhammad Ali is boxing against white opponents while the voice over talks about racism in USA;

Maradona is scoring the best goal of the century to England while the voice over talks about Falklands Crisis; and Magic Johnson is dribbling, assisting, dunking while the voice over talks about AIDS.