“Le Monde” is THE most respected daily information source in France. This campaign for the Le Monde’s magazine shows us that everyone has its own view on the world and that all these views can be found in the new magazine. The different views assume the round shape of the planet Earth. It’s a visual pun on the name of the daily’s name (Le Monde), which in English is “The World” The campaign’s tagline: Le Monde Magazine. Bring the world into focus.