Encourage the testing subscribers of the magazine 'Flora Garten' to become yearly subscribers.

'When beautiful flowers become evil': The book of poison comes in a slipcase designed as a skull, which is supposed to warn children of poison plants.Complex illustrations made in lino-style combined with evil little poems and its own designed scraggy typography, make the book even for adults interesting.It is not available in stores. Those who want it need to extend their subscription.

The book is an outstanding example of effective use of exquisitely designed and crafted books as subscription gifts. Immediately after launch of the promotion, the demand for subscriptions rose by 18.9 %.