Cannes Lions

MAGGI HOT CUP INSTANT NOODLES

OGILVYONE WORLDWIDE, Kuala Lumpur / NESTLE / 2002

Awards:

2 Shortlisted Cannes Lions
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Have you ever wondered what happens when the Marketing Manager runs out of budget but has to launch a new product? Well, he had to buy the smallest ad possible to feature his new product.Objectives: To build awareness of the new Maggi Hot Cup Instant Noodles.Target Group: 18-25 year olds who want to get as much out of life, on a "shoe-string" budget. They want to take part in the latest fads, wear clothes that make statements and yet don't have money to do everything they desire. Time is spent juggling between school, part-time jobs, hobbies and friends. In fact, they simply love to spend time with friends, either in person or in cyberspace. When in cyberspace, they tend to "hang out" in chat rooms till late into the wee hours of the morning. That's when they get the hunger pangs and look for something to eat.

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