Teenagers spend a great amount of their time looking for the perfect way to break the ice with the person they like. But, very often, they end up overcomplicating things. Cornetto, a brand that has been talking to teens about love for decades, wanted to remind their core target that sometimes it’s better to keep it simple. Its new spot, “Magic”, tells the story of a boy who has a crush on a girl and finally gets her attention after doing an innocent magic trick. From that moment on, the boy keeps on pulling off magic tricks every time he sees her, but it seems to work less and less each time. In the end, when he’s carrying a wooden box and a saw across the prom’s dance floor, a professor stops him and suggests trying something much more simple: 2 ice creams. Cornetto. Don’t Try Too Hard.