SpareBanken 1 Nord-Norge is a regional bank with a rather small target group (less than 500k living in an area that covers 20% of France).

According to a well know Japanese legend about the Northern Lights we created a film aiming to engage people in the region – all living with the northern lights just outside their bedroom window.

The Northern Lights stretch along the coast of Northern Norway (Nord-Norge) from Lofoten towards the northernmost point – Nordkapp. This means that the area covered by the local bank SpareBank1 Nord-Norge is perfectly suited for observing this phenomenon, and here it is more Northern Lights than any other place on the earth.

According to the well know Japanese legend about the northern lights we created a film aiming to engage people in the northern region of Norway.

Based on this insight, here represented by the Japanese legend, we created and adapted the story aimed at the target group. Basically because we thought this was a charming insight to use by a bank that wants to help people in the region release its potential, by reminding them that the future is bright under the magic Northern Lights.

Since the target group is quite small, we established great reach and created a conversation that covered a large majority of the adult target group just by using the bank’s own Facebook page (very little boosting) and local cinema advertising. The ad also got plenty of attention in the region’s local newspapers.