Magic Words was an integrated platform to help these people writer their own stories and massages to their loved ones. To help them to communicate better, HP developed an innovation using Google Speech API and printer Ink Advantage Ultra 4729’s technology: an APP that captures stories through speech, transforms it into text and prints it in real time.

Documentary

The Magic Words documentary is the movie of the book–but, unlike all the book-to-movie adaptations,in this case the movie and book were created simultaneously.

Book

Thirty stories,respecting oral language and the local characteristic of each author, fully illustrated with photos.We printed in one HP, 4,500 pages,which were then given artisanal binding and numbered in a limited print run of books.

Website

On the website you’ll be able to watch the documentary,use the web APP to print by voice, get to know the authors and download the book for free.

Instagram

Real time content used to present characters and their world, with a different view of the project through the eyes of the photographer José Cabaço.

Activation: with the same technology, we created a booth that could print a unique postcard.Held in Rio de Janeiro’s Central Station, illiterate people could send postcards with a message and their picture to their loved ones.

In the first week, Magic Words had over 70 media impressions, impacting over 4 million people. All the Magic Words's books sold out, with more than 300 downloads of the eBook. The booth printed 1,567 postcards in one week, affecting an estimated 2 million people directly and indirectly by the nitiative. As a result, a project is currently underway to install Magic Words booths in transit hubs in every state capital, as well as the development of versions of the interactive booth to help illiterate people to fill in registration forms and put together resumes.