Cannes Lions

MAGNERS IRISH CIDER

YOUNG EURO RSCG, Dublin / C&C IRELAND / 2008

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At Magners we’ve long understood the importance…of making time...Welcome to the "Indoor Celebration", the rambling orchard, its dedicated workers and rooted tradition. A world alive with Irish camaraderie, unstructured sessions, relaxed banter and pint bottles of Magners Irish cider: crafted from 17 varieties of apples and poured over mounds of crackling ice. With local cast, the use of the actual, living orchard as the location, an intimate shooting style and the harmonizing soundtrack of Steve Earle and Sharon Shannon’s Galway Girl, this captivating commercial sees Magners stay true to itself, its nature, its drinkers and time dedicated to friendship.

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