Cannes Lions

MAGNUM GOLD ICE CREAM

LOLA, Madrid / UNILEVER / 2010

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Overview

Description

A couple of married thieves are after 75 million pieces of gold. At least that’s what he (Benicio Del Toro) thinks. After planning and executing the perfect heist he enters the vault only to find out that inside instead of the precious metal there are 75 million pieces of the new Magnum Gold, the first ever golden Ice cream. It becomes apparent to him that she knew it all along. One question remains unanswered: how are they going to take all those ice cream home?

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