Branded Entertainment will soon be a popular medium for Brand advertising. India is an entertainment powerhouse, with over 1000 films being released every year. It is only a matter of time till brands extensively start using entertainment as a means of advertising.

Currently, apart from a few basic product placements there is no innovative use of the medium.

With Brands amassing millions of followers on social media, the next logical step is for brands to create their own branded content, to interact with this following. This is more cost effective and engaging. With the advent of 4G, the country is in the brink of an digital revolution that will only fuel more content within this space.

All the videos were uploaded on to XUV500's YouTube channel. Film makers organically promoted their videos on the XUV500 Facebook page, as well as through their own networks. All views were directed to the YouTube channel. This campaign ran purely on the organic strength of people.

Campaign Result

Microsite:

Unique visits - 4,245.

Average time spent: 7 Minutes.

Bounce rate: 1.12%.

YouTube:

Total Video Views: 1,09,058.